A simple and memorable logo to brand a groundbreaking relationship.
When the world’s biggest creative website and one of the world’s largest stock houses come together, sparks will fly. To represent the new relationship between deviantART and Fotolia, I created this logo, helping to brand spaces of deviantART and Fotolia where the two websites converge.
The iconography behind the logo represents, in a very literal way, what stock photography is all about: finding photos. Hence, the magnifying glass and the camera get mixed together in a simple but bold fashion.
The last slide displays a couple of alternate options I produced.
Received Honorable Mentions in International Design Awards, 2011