DeviantART’s biggest asset is its community: a collection of well over (currently) 20 million artistic individuals who come together to share their appreciation and love of creativity. As with any free web service, advertising is a necessity, but at DeviantART we find it important to focus on promotional integrations that don’t get in the way of the service but instead enhance it.
Enter our contests and brand integrations.
DeviantART routinely builds contests by which we encourage artists to get involved with branded content. This promotes creativity and generates inspiration, so it’s a win-win. But in order to keep the momentum going, we have to clarify why deviantART.com is a great place to get involved with. Hence, the Brand Integrations Book gives the ins and outs of deviantART as well as displays the amazing artwork that results from our contests.